Article
🎓 Use ‘Gifts’ to Reduce Product Returns
Thomas McKinlay
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Feb 2023
To cut product returns up to 50%, frame a promotion as a free gift (Buy X and get Y for free), not a bundle (Buy X and Y at a special price).
14 Feb 2023
When running a product bundle promotion, frame it as a “gift” (Buy X for $49, get Y free), versus a bundle (Get X and Y for $49). You will drastically reduce returns of your product and cut your costs.
For example:
• “Buy a TV for $500 and get a free speaker”, not “Get a TV and speaker for $500”