Article
The Unbearable Weight of Cruft
Westenberg.
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Feb 2026
AI features are multiplying fast, but they often add more hassle than help. This creates "cruft," or useless clutter that wastes our attention and time. Companies keep adding features for growth, not removing the ones we don’t need.
21 Feb 2026
But there's a difference between "more options" and "more stuff you have to wade through to find the thing you already had." Abundance is a farmer's market with thirty varieties of tomato. Cruft is a superstore where you go looking for a fresh tomato and all you can turn up are cans, tins, concentrates, flavourings, ketchups, frozen crap and synthetics.