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Daniel Wentsch

Things read, heard, watched and found. Now and then a thought of my own.

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The Science of Product Selfies

Thomas McKinlay

Photos of people holding your product boost intentions to buy (+70% on Instagram). Selfies with your product increase engagement and reach (+49% on Twitter).

7 Feb 2023

Use or encourage photos of customers holding your product (without their faces showing) if you want to boost sales.

Use or encourage selfies of customers with your product (face and product both showing) if you want to increase engagement and the reach of your brand.