Skip to content
Daniel Wentsch

Things read, heard, watched and found. Now and then a thought of my own.

Timeline
Article

Separate Writing and Formatting

iA

Writing well needs focus on one task at a time. Mixing writing, structuring, and formatting wastes energy and breaks flow. To improve, separate these tasks and avoid multitasking.

9 Mar 2026

If you enjoy both writing and design, you may have sensed that doing both in quick succession feels strangely frustrating. You like both, but not back to back. It’s not laziness. We can focus on either for hours. The frustration comes from switching between fundamentally different types of focus. We experience pleasure in work only when we can do it with full concentration.

Note Not sure I agree on this. At least when it comes to website / marketing copy I genuinely do enjoy to do both, each one influencing the other (e.g. realizing a component is not fit for the length of copy required to get a message across, thus going back and forth between designing and writing)