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How to Make Something People Genuinely Give a Shit About | by Joan Westenberg | Westenberg | Jul, 2025 | Medium
Joan Westenberg
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Jul 2025
Joan Westenberg believes the internet needs real, honest content that shows true care and urgency. She says making people care means risking vulnerability and speaking from deep personal truth, not chasing clicks or trends. Her goal is to build a place for thoughtful ideas that matter beyond quick attention.
10 Jul 2025
Affection is stranger, slower, and more enduring. It is not captured by clickthrough rates or A/B tests. It is something closer to loyalty, even love. People don’t reread tweets; they reread books. They don’t tattoo your newsletter subject line on their arms.
Which raises a useful question: do you want to make something people look at, or something they return to?