How a Google Docs Aficionado Embraced AI
Scott Nover
Eric Jorgenson, CEO of Scribe Media, has shifted from using Google Docs to embracing AI and other productivity tools in his work. He finds AI to be a valuable resource for making informed decisions and improving project management. However, he notes that AI still lacks the human ability to discern quality and emotional resonance in choices.
9 Apr 2025
AI is also an inexhaustible source of feedback. People get tired of being asked the same question 10 different times or 10 different ways. But with AI, options and iterations are essentially free. As long as you have the energy and effort to keep asking questions, it will keep answering them.
What AI doesn’t yet do—and part of what we’re so good at—is taste. Of the 1,000 options AI can generate, which is the most excellent? Which will people respond to emotionally?