Article
Hero Images Are Dead. These Solutions Are Replacing Them.
Ross Dillon
Read on uxplanet.org
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Oct 2025
Full-width hero images are often ineffective and slow down sites. Split heroes, text-first designs, or prominent search bars work better for clarity and conversions. Test variants with user research and A/B experiments to see what fits your business.
9 Oct 2025
The Half-page Heroes
Splitting the homepage with an image on one side and text on the other offers a balanced and engaging user experience that full-width hero images often lack.
Unlike full-width heroes, which prioritize a single, often overwhelming visual, the half-page format delivers immediate clarity by pairing a compelling image with concise, actionable text.