Face It: You're a Crazy Person
Adam Mastroianni
Our imaginations hide the messy details of real jobs. Unpacking a career shows the boring, odd, and often extreme tasks it actually requires. Choose work that fits the kind of "crazy" you enjoy.
19 Oct 2025
The Coffee Beans Procedure is a way of doing what psychologists call unpacking. Our imaginations are inherently limited; they can’t include all details at once. (Otherwise you run into Borges’ map problem—if you want a map that contains all the details of the territory that it’s supposed to represent, then the map has to be the size of the territory itself.) Unpacking is a way of re-inflating all the little particulars that had to be flattened so your imagination could produce a quick preview of the future, like turning a napkin sketch into a blueprint.