Does It FEEL Right?
Tobias van Schneider
The essay discusses the balance between following design rules and embracing creativity to create impactful design solutions. It emphasizes the importance of using intuition and emotion in design, rather than relying solely on rigid rules and algorithms. The author suggests that true artistry comes from breaking rules when necessary and designing from the heart.
4 Jun 2024
Great designers don't just see, they perceive. They look beyond the surface, sensing the emotional impact of their work. A slightly off-center composition might create tension, while an unconventional color palette could evoke nostalgia. These choices might break the rules, but they FEEL RIGHT because they resonate on a deeper level.
In our increasingly data-driven world, where algorithms and analytics often dictate design decisions, we need more heart-led design. A/B testing and user metrics have their place, but they can't measure the ineffable qualities that make design truly resonate—qualities like charm, wit, or something that is just inherently human.