68 Bits of Unsolicited Advice
KEVIN KELLY
13 May 2020
• Always demand a deadline. A deadline weeds out the extraneous and the ordinary. It prevents you from trying to make it perfect, so you have to make it different. Different is better.
• Don’t be afraid to ask a question that may sound stupid because 99% of the time everyone else is thinking of the same question and is too embarrassed to ask it.
Being able to listen well is a superpower. While listening to someone you love keep asking them “Is there more?”, until there is no more.
• Don’t be the best. Be the only.
• Everyone is shy. Other people are waiting for you to introduce yourself to them, they are waiting for you to send them an email, they are waiting for you to ask them on a date. Go ahead.
• The more you are interested in others, the more interesting they find you. To be interesting, be interested.
• Optimize your generosity. No one on their deathbed has ever regretted giving too much away.
• To make something good, just do it. To make something great, just re-do it, re-do it, re-do it. The secret to making fine things is in remaking them.
• If you are looking for something in your house, and you finally find it, when you’re done with it, don’t put it back where you found it. Put it back where you first looked for it.
• To make mistakes is human. To own your mistakes is divine. Nothing elevates a person higher than quickly admitting and taking personal responsibility for the mistakes you make and then fixing them fairly. If you mess up, fess up. It’s astounding how powerful this ownership is.
• You can obsess about serving your customers/audience/clients, or you can obsess about beating the competition. Both work, but of the two, obsessing about your customers will take you further.
• Separate the processes of creation from improving. You can’t write and edit, or sculpt and polish, or make and analyze at the same time. If you do, the editor stops the creator. While you invent, don’t select. While you sketch, don’t inspect. While you write the first draft, don’t reflect. At the start, the creator mind must be unleashed from judgement.
• Perhaps the most counter-intuitive truth of the universe is that the more you give to others, the more you’ll get. Understanding this is the beginning of wisdom.
• You are what you do. Not what you say, not what you believe, not how you vote, but what you spend your time on.
• Hatred is a curse that does not affect the hated. It only poisons the hater. Release a grudge as if it was a poison.
• Be prepared: When you are 90% done any large project (a house, a film, an event, an app) the rest of the myriad details will take a second 90% to complete.
• Before you are old, attend as many funerals as you can bear, and listen. Nobody talks about the departed’s achievements. The only thing people will remember is what kind of person you were while you were achieving.
• When you get an invitation to do something in the future, ask yourself: would you accept this if it was scheduled for tomorrow? Not too many promises will pass that immediacy filter.
• If you desperately need a job, you are just another problem for a boss; if you can solve many of the problems the boss has right now, you are hired. To be hired, think like your boss.
• Art is in what you leave out.
• Acquiring things will rarely bring you deep satisfaction. But acquiring experiences will.
• How to apologize: Quickly, specifically, sincerely.
• When someone is nasty, rude, hateful, or mean with you, pretend they have a disease. That makes it easier to have empathy toward them which can soften the conflict.
• Experience is overrated. When hiring, hire for aptitude, train for skills. Most really amazing or great things are done by people doing them for the first time.
• The universe is conspiring behind your back to make you a success. This will be much easier to do if you embrace this pronoia.