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Drupal Custom View Modes & Templates per View Mode

Just a quick reminder how to programmatically create your own Drupal 7 View Modes.
Replace superdrop_helpers with the name of your own module and listing with the desired name of your Drupal View Mode.

* Implements hook_entity_info_alter().
* Creates a new view mode called <listing>
function superdrop_helpers_entity_info_alter(&$entity_info) {
  $entity_info['node']['view modes']['listing'] = array(
    'label' => t('Auflistung'),
    'custom settings' => TRUE,

* Implements hook_preprocess_node().
* Template file suggestion for the previously generated view mode
* e.g.: node--article--listing.tpl.php
function superdrop_helpers_preprocess_node(&$vars) {
  if($vars['view_mode'] == 'listing') {
    $vars['theme_hook_suggestions'][] = 'node__' . $vars['type'] . '__listing';

Thanks to wunderkraut for their article on this topic, check it out if you need more explanation than just the snippet:

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